College Guidance

Connecting With Faculties on Social Media

Information from the Nationwide Affiliation for School Admission Counseling present there’s a highly effective software college students can use to enhance their admission probabilities: demonstrated curiosity. How can social media play an element?

Social media makes it simpler than ever to attach with faculties and their representatives. You possibly can observe them on Twitter, pal them on Fb, join with them on LinkedIn, and observe their Pinterest and Instagram accounts. Exhibit real curiosity and contribute to the conversations; however don’t flood their accounts with replies and questions. On this case, much less is extra.

When utility resolution time rolls round it’s best to have established your self as an candidate. School admissions officers ought to have the ability to take a look at their data and see that you simply demonstrated curiosity. Some will keep in mind your face, look again in your interview and have the ability to recall any conversations that they had with you through the admissions course of. You’ll trump anybody who hasn’t expressed curiosity and was merely an off-the-cuff shopper.

Right here’s how one can leverage particular social media accounts and use them to speak with faculties:

LinkedIn

Should you haven’t arrange a LinkedIn account but, it’s time to leap on the bandwagon. In response to a latest article on LinkedIn, LinkedIn Profile Ideas for Excessive Faculty College students, college students can showcase their abilities, skills and highschool resume in a profile and make connections with school admissions. You too can embody your LinkedIn URL in utility supplies.

Fb

Few youngsters use Fb any longer; however college students who’ve accounts can join with a university utilizing this medium. Faculties typically host “stay” info and Q&A classes to attach with potential college students. You could possibly join straight with an admissions officer throughout these stay chats.

Instagram

Most faculties now have their very own Instagram accounts and put up often. You possibly can observe Instagram tales from the universities and work together as stay feeds are posted or touch upon every of the tales. Faculties use these tales to attach with present college students and to recruit college students. When your profile seems within the feedback, it demonstrates to the faculty you have an interest.

Twitter

Responding to tweets is one other manner you may make a optimistic impression. Faculties observe their accounts, assessment any responses to tweets, and create hashtags to speak with potential college students. You should use your energetic Twitter account to make a university connection. A phrase of warning, nevertheless: You must hold your account clear as a result of faculties have been identified to revoke admission presents primarily based on destructive tweets.

Pinterest

It’s no shock that schools have jumped on the Pinterest bandwagon, posting footage of their campuses to draw incoming college students. Nonetheless, collected information from comScore reveals that the common 18-to-24 yr outdated school pupil isn’t listed on the high of the listing of tourists utilizing Pinterest, falling behind the age group of 25-to-34 years. That hasn’t stopped faculties from getting on board and “pinning” the whole lot from pupil actions to dorm room photographs. College students can collect info and discover methods to attach with college students and employees on campus.

YouTube

Odds are you already spend numerous hours on YouTube. One other solution to show curiosity is to attach by way of the faculty’s YouTube account by leaving feedback on posted movies. Not solely will you have the ability to view useful details about the faculty, you’ll be demonstrating curiosity.

TikTok

With its fast development, excessive engagement, and over 60 p.c of TikTok’s customers below the age of 30, it’s an important social media platform for establishments to leverage to have interaction with potential college students. Many universities are creating TikTok accounts to create their very own content material in addition to curate content material from customers who’re engaged with their model. All content material is aimed to showcase an genuine and real take a look at the college, pupil life, and campus tradition.